January is a month where New Year’s resolutions flourish—or flop. New diet and exercise routines reign supreme. For PR pros, writing should not get lost in the shuffle. There’s always something to learn, especially given the countless centuries of writing tradition. Writing is like golf: You’ll never be perfect. The fun (or frustration) lies in the pursuit of perfection that never comes. To quote novelist Margaret Atwood , “If I waited for perfection, I would never write a word.” Therefore, the first step is recognizing you should improve. We all should—there are no exceptions, no matter how many paragraphs and pages you’ve written. So, what comes next? Read, read, and read more It’s impossible to improve as a content creator if you don’t expose yourself to other writers. Reading others lets you decide what works, what doesn’t and what you can adopt into your work. All the best writers were influenced by those who came before. They learned from the past to find their voice. As Stephen King put it , “If you want to be a writer, you must do two things above all others: Read a lot and write a lot.” Use what you read Allow reading to inform your writing. Pick up unique fragments here and there, and make them yours. Discover synonyms to replace words that you overuse. Figure out how others use tools like em dashes . Then, use the occasional em dash to replace redundant commas. Go back through your grammar or spelling […]
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