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The line outside the Sale of the Century. Photograph by Sara Bosworth. In the high noon heat of the big hot sun, the intersection of Broadway and Lafayette was an ouroboros. A snake eating its own tail, a snake that was not a snake at all but actually a line of mostly women—who were nearly all young and definitely all well dressed—waiting to go inside a NoHo loft to go shopping. But okay—this was not some sort of run-of-the-mill sample sale. No one waiting in that line was there just because they were looking for a little something to do on a Sunday morning in May. These girls were in line because inside that loft was a woman named Chloë Sevigny. She was there because she was selling her clothes. These girls were waiting in line because the pot of gold at the end of the rainbow was Chloë’s stuff, at an event quite literally advertised, in the promotional materials, as the Sale of the Century. It is not that insane to wait in that ouroboros of a line for three hours, when you think about it. She’s Chloë: Harmony Korine’s muse, wearing bleached eyebrows in the movie Gummo. Dancing to the O’Jays’ “Love Train” in a subway car in Whit Stillman’s The Last Days of Disco. Appearing naked and pregnant on the cover of Playgirl. She’s the kind of celebrity who can get her one million Instagram followers to wake up early on a Sunday to buy her toothpaste . The second the sale began, it was already a viral event—like Black Friday for fashion-school freaks. TikTok, Twitter, and Instagram were flooded with vibey haul videos , memes implying sartorially motivated violence, posts about new female friendships forged in line, allusions to the Bush presidency, and suggestions that maybe you could find a girl to date among the racks? And most importantly: a reminder that “if you’re in line for Chloë Sevigny’s storage-unit sale, please stay in line.” It is true that a specific subset of New Yorkers seemed to be saying (or posting), “chloë sale! chloë sale! […]
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