AI robot writing (© Emmy Ljs – stock.adobe.com) GAINESVILLE, Fla. — Can you spot an article written by artificial intelligence? It’s not as easy as you might think. Whether you’re able to discover robot-generated content or not, a new study finds the mere suggestion that something was written by AI is enough to anger people now. Specifically, a team from the University of Florida and the University of Central Florida suggests our prejudices about artificial intelligence might be clouding our judgment. Their research shows that people automatically downgrade stories they believe were written by AI – even when they were actually penned by humans ! The team discovered that the latest version of ChatGPT can produce stories that nearly match the quality of human writing. However, there’s a catch: simply suggesting that AI wrote a story makes people less likely to enjoy reading it. “People don’t like when they think a story is written by AI , whether it was or not,” explains Dr. Haoran “Chris” Chu, a public relations professor at the University of Florida who co-authored the study, in a media release. The research, published in the Journal of Communication , involved showing participants different versions of the same stories – some written by humans, others by ChatGPT . To test people’s biases, the researchers cleverly switched up the labels, sometimes correctly identifying the author and other times deliberately mislabeling them. The study focused on two key aspects of storytelling. The first, called “transportation,” is that familiar feeling of being so absorbed in a story that you forget your surroundings – like when you’re so engrossed in a movie that you don’t notice your uncomfortable theater seat. The second aspect, “counterarguing,” happens when readers mentally pick apart a story’s logic or message. The team discovered that the latest version of ChatGPT can produce stories that nearly match the quality of human writing. (Photo by Ascannio on Shutterstock) While AI-written stories proved just as persuasive as human-written ones, they weren’t quite as successful at achieving that coveted “transportation” effect. “AI is good at writing something that is consistent, […]
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