Ariana Greenblatt Talks ‘Barbie,’ Writing a Horror Film, and Starring in Coachtopia’s New Campaign

Coming off of a groundbreaking and much-discussed awards season (her first-ever) for Barbie , Ariana Greenblatt is now the face of Coachtopia’s latest campaign. It celebrates the brand’s new arrivals: an array of lightweight bags in fun spring colors and prints, including the popular Loop collection. Greenblatt, known for her edgier style, takes on an “alter ego” and makes the bags her own in a heavenly, pastel world where grunge meets girly. Coachtopia, which is Coach’s sustainably-minded sub-brand more popular among the Gen Z crowd, uses recycled materials to create a circular business model and promote a greener way of shopping. That’s one reason why Greenblatt chose to be the face of the campaign. She prefers vintage shopping and upcycling hand-me-down pieces from her brother over participating in the fast-fashion phenomenon, so Coachtopia was a natural fit. ELLE.com got to speak with Greenblatt about why this was more than just another campaign for her, and what it was like to work with the star-studded casts of Barbie and Borderlands. (The latter includes Cate Blanchett, Jamie Lee Curtis, and Kevin Hart, and is set to premiere this summer.) Greenblatt even gave us a tiny scoop on her next project: a horror movie she’s writing and producing with Borderlands director Eli Roth. But we won’t give away too much up front. Below, see the campaign and learn all the juicy details from Greenblatt herself. KYRRE KRISTOFFERSEN What was it like shooting this latest campaign for Coachtopia? It’s mostly bright and girly which is not exactly your style. How were you able to mesh the two? It was so fun, the environment and the entire shoot. We had the best songs playing and everyone was really happy and excited to be there. It was definitely an alter ego so I just entered a different version of myself. The wig was so fun. Ricky , who did the wig, just killed it and it was fun to have pink hair for […]

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