Welcome to the year of AI content creation. From writing to artwork created by artificial intelligence software, the internet is embracing this “make the computer do it for me” approach. Soon after OpenAI launched ChatGPT at the end of November 2022, the company was valued at a cool $29 billion. But my question is: will AI chatbots replace human writers? Not anytime soon. As a content manager for a robotics startup, my day job involves writing relevant and interesting articles, case studies and thought leadership on my industry. It takes time to do this well, but quantity of content is simultaneously as important as the quality of the work. For website articles, SEO (search engine optimization) is king. In theory, you could crank out a ChatGPT essay once per day and load it up with all the keywords you want your potential customers to find in a Google search. This would direct customers to your website, where they might purchase your product or service. But what if the writing is lousy? After weeks of experimenting with ChatGPT, I've found that the service creates vague and repetitive articles. If you type in a prompt such as, “Write a blog article discussing the limitations of AI-written website articles,” you'll get a result that is a solid “C” grade essay. If that is your standard of quality, then feel free to publish it on your website. Over winter break, Princeton computer science major Edward Tian, built software that can sniff […]
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