Hospitality Course Offers Up Lessons in Authentic Storytelling

Inside a second-floor classroom at the School of Business ’ Beatty Center, students are scrolling through their Instagram feeds. Nothing unusual there – except the fact that they’re projected onto a whiteboard and adjunct instructor Andrew Nelson is commenting on their posts. He advises them to make sure their hashtags are relevant and that they include photo credits, but the real lesson he wants to impart is about making the text that accompanies their posts come alive. “I call it writing with all your senses,” he says, pointing to a post with an exclamation point, that overused piece of punctuation that populates social media. “What is it about this sentence that isn’t strong enough where you had to add one?” Nelson’s rhetorical comment is at the heart of a popular class in the Department of Hospitality and Tourism Management called Strategic Narrative in Placemaking. Students are on one of three different teams to help Explore Charleston , the city’s convention and visitor’s bureau, promote three events through curated Instagram feeds: the Charleston Jazz Festival, Spoleto Festival USA and the Credit One Charleston Open tennis tournament. Andrew Nelson critiques his students Instagram posts as part of his course, Strategic Narrative in Placemaking. (Photos by Catie Cleveland) “Traditionally, tourism and hospitality education is very numbers based – the proverbial heads in beds,” Nelson says. “But the College’s School of Business has been innovative by recognizing there needs to be an expansion of what we define as the business of tourism and […]

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