How AI Could Change Apple and Google, Writing and Music, and Everything Else

“It seems clear to me that this is a new epoch in .”


Derek Thompson: In a recent article for the Stratechery newsletter, you said that AI was the of the year in 2022. Why?

Ben Thompson: Well, it's something that's been burbling under the surface. Like a lot of things in tech, it takes many years for something to come to the surface. I think it was around 2017 or ‘18. There's a group of Google researchers that publish this paper—now that name's escaping me … it's something very clever, like “Attention Is All You Need,” or something like that—that details this new capability called the transformer that completely transformed the way that data was processed for machine learning models and for AI. I mean, it's difficult to overstate what a big shift that was. So that's actually the story, but that's a good example of something that happened five years […] Photo by Jakub Porzycki/NurPhoto via Getty Images “The story of 2022 was the emergence of AI,” wrote Ben Thompson, the author of the Stratechery newsletter and podcast. Ben and Derek talk ChatGPT, Stable Diffusion, the state of generative AI, and how the biggest tech companies will try to wrangle this fascinating suite of new tools.

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