The *NSYNC alum opens up to PEOPLE about his latest partnership with Meow Mix, and a potential future concept album for one of his in-the-works projects JC Chasez knows it’s been a minute since fans have seen him, but that’s about to change thanks to a group of dancing cats. “A lot of people haven’t seen me in a while,” Chasez, 46, tells PEOPLE over Zoom. “I don’t put my name on a lot of things and that’s for a reason. If I don’t see any sense in it, I don’t really mess with it. But if it looks fun, and if I’m into it, I do it.” But, luckily for those who have been waiting on the *NSYNC alum’s next move, there are two things in particular that have felt worthwhile enough for him to be part of as of late — a pair of musicals he’s been workshopping over the past few years, and a band. But it’s not the band you might be thinking of. Chasez has teamed up with Meow Mix (with a campaign from Publicis’ PS One and creatively led by BBH US) for a new ad promoting wet cat food, where he joins forces with the Tabby 5 — a group of performing cats that take him right back to his boyband roots. “A million people can say, ‘Hey, we got this idea and it’s a boy band.’ And you’re like, ‘Yes, I’ve heard that before. Yes, I’ve heard that before.’ But when they go, ‘Listen, we have a boy band made of cats and the cats are going to be dancing.’ I was like, ‘Yeah, yeah, let’s do that,’ he laughs. With a pair of musicals in his back pocket, the exclusive tease of a potential concept album for one of them, and another project he can’t say too much about coming in the near future, Chasez is opening up to PEOPLE about all that’s happening in his world — and the five dancing felines that are helping him sell some cat chow. Were you impressed by the execution of the ad? […]
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