“Sometimes out of curiosity and my own vanity, I’ll search for the show on Twitter and see that people are recommending it, or that they’ve just found out about it,” Chris Estrada, the co-creator and co-star of Hulu’s “This Fool,” told me. It was the end of March and we, along with co-star Frankie Quiñones, were sitting in a gray sparse office in the back of a North Hollywood studio. I had been invited on set and granted a short interview with the two comedians well ahead of the show’s second season. Because they were still filming episodes, my questions mostly focused on generalities, like what the reception had been like after it premiered in 2022. I figured I could always ask for a follow-up interview after seeing the season two screeners. “Everybody’s been really nice,” Estrada added. By the time I finally got around to watching the screeners, the Writers Guild of America had gone on strike against the studios, and any opportunity to speak to Estrada about the show had vanished. I’ve been thinking about Estrada’s response a lot in the last week, and how it alluded to the organic, word-of-mouth campaign that followed after the show initially premiered last year. Though “This Fool” was instantly a critical darling — it has a 100% rating on Rotten Tomatoes — it hadn’t received much coverage before its release. I myself learned about it after meeting a friend for lunch one day, who insisted I watch it. It was his recommendation that prompted me to do a Q&A with Estrada a week later in the Latinx Files. And just as my friend had done, I too told the homies that they should stream it because I thought they would like it. Flash forward to 2023, and the comedy had a lot more press coverage — my colleague Yvonne Villarreal profiled Estrada ; so did Esquire ; and I wrote about the music of the show for De Los . Still, because of the labor stoppage — in mid-July, SAG-AFTRA, the actors’ union, also went on strike — “This Fool” […]
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