Photo illustration by Slate. Photo by Haolun Xu. Fifteen years ago, in the halcyon days of social media, book publicists began urging fiction writers to set up social media accounts, particularly on Twitter, to help promote their books. Many of the authors I knew groused that nothing worth saying could be said in 140 characters or less, but they signed up and grudgingly posted announcements of pub dates, book signings, giveaways, and the occasional link to a positive review, none of which attracted much notice, let alone book sales. They didn’t enjoy the watercooler banter that was Twitter in those days, long before it was bought by Elon Musk. If they’d wanted to hang out around a watercooler, they said, they wouldn’t have become writers. But others took to the relatively new platform. Well-known authors created Twitter accounts that ranged from eccentric musings that annoyed, baffled, and charmed their followers to chatty posts offering book recommendations, pet photos, and political opinions. Midlist writers found community and friendship there, a place that offered support through a tricky rewrite or a career setback, at least for a while. And for a very few writers, Twitter did reach readers who might otherwise have never heard about their work. Because, despite the disdain of the old-guard literati, Twitter is writing. A good Twitter feed, one that balances the form’s propensities toward bombast and TMI, entertainment and intimacy, newsiness and the quotidian, is not an easy thing to craft. The fiction writer Brandon Taylor, whose second novel, The Late Americans , has just been published, is excellent at Twitter. Taylor tweets a lot, a gentle, irresistible patter of observations, shrewd asides, declarations of thirst, idle questions, gossip, and sheepish confessions, and this cascade comes to feel like regular check-ins with a close friend—the smart, cheeky classmate whose whispered wisecracks and lunch-break confidences are the only thing that kept you sane through sophomore year. I have an unserious question. When you guys count on your fingers. Is your thumb 1 or is it 5. — Brandon (@blgtylr) May 9, 2023 Do I need another book […]

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