Tag: bigger

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TECHNOLOGY

Generative AI’s a Good Writer Now, But its Real Value for PR is Much Bigger

After spending the past two years immersed in generative AI, I can confidently say that AI will reinvent PR practice and transform our industry, unlike any other force since the Internet. Much like how ERP and CRM systems revolutionized manufacturing and customer relations, generative AI will soon automate our workflows, streamline content creation and reduce

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