Tag: message

TUCKER ON Writing Well

Over 30 years ago, I received my bachelor’s degree in communications from the University of Tennessee. Despite the passing of time, I still hold dear two items from my five-year educational journey: my framed diploma and a small book entitled “The Word: An Associated Press Guide to Good News Writing” by Rene J. Cappon. This […]

Delivering a message by voice, even an artificial one, can be more compelling than putting it in writing

In this age of screens, smartphones, virtual assistants, and voice-enabled speakers, we are constantly bombarded by visual and auditory suggestions of things to do, products to buy, and media to consume. Yet are all these messages created equal? According to new research published in Psychological Science, the answer is no: Recommendations that are heard rather […]