Who will survive the AI writing revolution?

Of journalism and artificial intelligence, “only those who create the best original content will survive,” says the CEO of German media group Axel Springer, which owns Bild and Die Welt. Mathias Deopfner said this in a letter to staff but you’ll forgive me for having read it as being shouted in a German accent to terrorized reporters in a very large room echoing with anger and fear. The German viewpoint on the future of human writing matters a great deal. German-owned Bertelsmann, which owns Penguin Random House, is in charge of a torrent of the best English publishing. The Guardian reports that Axel Springer intends to become purely digital and believes that tools like ChatGPT are the future. These AI versions respond to specific human prompts, surveying the web’s almost innumerable billions of floating informative words and producing wooden prose, like much produced by an ever-smaller number of journalists worldwide. Is ChatGPT coming for your job? 2 hours ago, 6:30 For example, the New York Times ran a Wirecutter piece this week on the best hooks. What’s to say about hooks? I idly typed, “Large, little, plastic, wood, curved, spiky, singular or in a tidy, minimalist row, the world of wall hooks is your playground. What does your statement hook say about you?” I’m not proud of that. But it does the job. Under the headline “Wall Hooks We Love,” here’s what the Times human wrote: “In the fight against clutter, the hook is an essential […]

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