TECHNOLOGY

DeepL takes aim at Grammarly with the launch of Write, to clean up your prose

Looks like this is turning out to be tech-Tuesday. On the heels of raising a big round of funding at a $1 billion valuation last week , DeepL is taking the wraps off a new language product, the first extension for a startup that made its name from its popular AI-based translation tools. Write is a new tool that fixes your writing — catching grammar and punctuation mistakes, offering suggestions for clarity and more creative phrasing, and (soon) giving you the option to change your tone. Write is based on the same neural network that powers DeepL's translator, and significantly, it is another step ahead in how artificial intelligence technologies, specifically those in natural language processing, are being used to alter how humans are communicating with each other, a big theme at the moment. The functionality of Write may sound a little familiar to you. That's because DeepL's new service is going head to head with a popular product already on the market: Grammarly is currently leaned on by more than 30 million daily active users and some 50,000 businesses and teams. If you don't use Grammarly, chances are that you at least know about it — its YouTube ads are (in)famously ubiquitous. And at last count, despite much nay-saying from VCs about the pitfalls of features versus platforms, Grammarly, as of 2021, saw a huge spike in its valuation from $1 billion to a whopping $13 million . DeepL's mantra is to embrace competition and use it as a […] Image Credits: Shutterstock