Tag: but

Who will survive the AI writing revolution?

Of journalism and artificial intelligence, “only those who create the best original content will survive,” says the CEO of German media group Axel Springer, which owns Bild and Die Welt. Mathias Deopfner said this in a letter to staff but you’ll forgive me for having read it as being shouted in a German accent to […]

There are many ways to fight writer’s block, find inspiration

Don’t feel like writing? Join the club. Sometimes life is too busy, and our brains are too crowded with schedules, appointments and commitments. Sometimes we lack ideas or confidence. A clear mind allows room for inspiration, but how can we banish the mental detritus? Nature can nurture, so heading for an unpeopled locale can be […]

ChatGPT is ominous, but the pen is mightier

A ChatGPT prompt is shown on a device near a public school in Brooklyn, New York, Thursday, Jan. 5, 2023. New York City school officials started blocking this week the impressive but controversial writing tool that can generate paragraphs of human-like text. (AP Photo/Peter Morgan) American schools are woefully unprepared for the emergence of ChatGPT, […]

Generative AI’s a Good Writer Now, But its Real Value for PR is Much Bigger

After spending the past two years immersed in generative AI, I can confidently say that AI will reinvent PR practice and transform our industry, unlike any other force since the Internet. Much like how ERP and CRM systems revolutionized manufacturing and customer relations, generative AI will soon automate our workflows, streamline content creation and reduce […]